Jordan blanco, founder

Jordan discovered endurance sports, running a marathon and finishing her first triathlon, while completing her MBA at Stanford Business School. Upon graduation from Stanford she nurtured her triathlon 'hobby' for 15 years while working full time in finance at JPMorgan, BlackRock and several Bay Area start-ups.

In 2016, Jordan decided to make the 'business of endurance sports' her full time gig and has since been growing Avid Endurance to include managing professional triathletes, consulting services to endurance coaching and event management companies as well as contributing regularly to leading triathlon focused print and online media outlets.

An accomplished amateur triathlete, Jordan has raced more than 100 triathlons including 13 IRONMANs. She has qualified for the IRONMAN World Championships in Kona, Hawaii on 6 occasions.

Jordan and her husband are based in San Francisco, CA, a great place for endurance sports.